Friday 8 October 2010

Google testing new search results showing full page previews

The big boys of search are testing some new layouts and functions for their search results, I have to say it looks pretty impressive stuff and incredibly useful for the end-user.

It’s certainly going to have a big effect on the way Search Engine Optimisation marketers, like ourselves, work considering you can see the page in Google without even needing to click! Some of the tips and tricks we’ve been so used to using will need to adapt. This type of change means that the page you show to the users will need to be visually appealing as well as containing appropriate information. Something many sites fail to combine well.

It will certainly be an interesting time for SEO.  Would you click a forum post over a nicer looking page that is potentially less informative? Only time will tell. I do hope they allow us to measure rollovers on top of clicks so that we’re able to analyse the data more thoroughly - good times ahead for users though!

Credit to blogstorm for the image

Find out more here.

Posted by Simon Johnson



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