After much research, a workshop or two and many butterflies, we created a new brand for the hotel group. This wasn't the end of our work, more like the beginning. Or possibly the middle. You get the general drift. We needed to put the brand into action.
A big task was to redesign the website so that it reflected the group's new motto of 'True quality, naturally delivered' and, of course, included the new logo. The copy had to be welcoming and not stuffy, just like the hotels themselves, the pictures had to be gorgeous, the information needed to be updated and we wanted the site to get lots of visitors.
We got the basics together and handed them over to the Rocktime bods, because they rock (it had to be done, don't sigh) at creating sites that search engines love. Not only has traffic to the New Forest Hotels site increased, but the cunning design has also resulted in increased dwell time, and made the folk at New Forest Hotels rather happy.
Posted by Anna Ecuyer
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