Yuletide Jog

One of our largest clients, Fitness First, were recently tasked with a mission - 'to shape up the business world and create fitter office teams full of energy!' and so that meant that Idealogy were also tasked with a mission - 'to produce a dedicated Fitness First microsite with an individual look and feel that enabled members and non-members of Fitness First to quickly become involved in the 'Operation Shape Up' corporate campaign.'

Piece of cake… no, thinking about it, better make it a piece of fruit...

From a participants point of view there are 4 stages to Operation Shape Up:

Registration, Initial Assessment, Secondary Assessment and Results. You sign-up, select your preferred club and then:
1. Take the shape up assessment at the start
2. Workout at least 6 times over the next 3 weeks
3. Take the shape up assessment again
4. See the improved results

Whether the user has been to a Fitness First Club before or not doesn't matter; clever stuff going on in the background of the site takes care of that. Already a member? We recognise that email address, go to this page! So, your company has a corporate account with Fitness First? Right, go to this page. What do you mean you just want temporary membership for Operation Shape Up only? OK, go to this page.

The main thing is to get everybody motivated, quickly and seamlessly, with support not only from the allocated Personal Trainers at the respective clubs but via personalised data sheets that at various stages of the campaign are emailed to the users - The Shape Up Guide, Male and Female Score Cards, Visits Card, Company Results etc. This is in addition to users' personalised pages on the site itself, where scores given for each stage of the assessment need to be entered for later use and progress is tracked.

So, completed just in time for Christmas, the site looks set to provide a great tonic to festive over excess.



Posted by Paul Skinner