Kenwood Triblade commercial

Q. What does it take to gain a 25% market share of the handblender market from a single run of TV commercials?
A. Idealogy, a studio, cameras, lights, a food stylist, an actress, set-builders, runners and a whole heap of sweet potato!

But when it came to seeing more of the action for the French market, it wasn't all as easy as soup.

Having created 2009's highly successful TV commercial for Kenwood in the UK, we were then asked to create a more in-depth vision for the French market (perhaps less trusting of Kenwood's '3 blades faster, 3 blades easier, 3 blades cleaner' claims). So the brief was - show more movement in the pan, and show the masher-attachment at it's best... easy right?

Well the old addage in TV is never work with children or animals and we can safely add food to this list too. You'd be amazed at how a pan full of pre-blended soup refuses to behave how you want it to, and that it takes 5 takes to 'see' the blending action (tip - add some dried herbs to the surface of the liquid). What's more, Kenwood's TriBlade hand-blender is SO powerful (700watts!) we had to fit it to a dimmer to slow the thing down so the cameras could capture the magic!

The finished version is here so you can see for yourself the outcome of a day and a half's planning, setting-up, filming and editing. This video's now gone off to French studios for the recording of it's voice over. We hope it sells as many units over there as it has here.

Posted by Nick Hart