During 2009, Idealogy worked with Elmtree Signs to rebrand, bringing their 25+ years of local and national signage heritage, screaming and kicking into the 21st century. The results were a demonstration of the old adage ‘evolution not revolution’, moving the business gently forward without losing touch with it’s huge and loyal client base, established over a quarter of a century of ‘above and beyond’ customer experience.
And they really loved the results – so much so, that the next step was to translate the new look into a sympathetic web presence, at the same time moving them from their old, static, fixed content site to an editable, open source CMS with ECRM functionality – and that’s a big leap for a local Southampton company.
But here’s where Elmtree’s ability to read the landscape came in – call it wisdom, call it foresight, but whatever you do, call it ‘a good call’. In late 2009 the whole world slid into, arguably, the most painful and far-reaching recession in recent memory. Rather than press on, Elmtree did the smart thing. They pushed the web project onto the back burner, but they didn’t ever stop creating content, generating new case histories, and generally learning about what managing a living, breathing front-line communication platform was all about. So they learned about ECRM, content management and text/image editing, and now, with the site live, they’re good to go. Ready to take over the site management and all the responsibilities that come with it.
See, that’s what more than 25 years in the signage industry does for you. You learn to read the future indicators, and you learn to bide your time. Because there’s no point pressing on when all the signs say stop!
View the website:- http://www.elmtreesigns.co.uk/
Posted by Idealogy
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