Big Brands are rubbish!

In the midst of one of Southampton’s longest ever Council worker disputes, and let’s be honest, at times it’s been easy to think that our fair city has twinned with Mumbai, Rio, Beirut, Tripoli and Dhaka, it’s interesting to do a passing analysis of life’s flotsam and jetsam as you wander along the city’s troubled and rubbish filled streets.

And what does that analysis tell you? Well, to begin with, there is a definite ‘scavenging bird’ hierarchy and that pigeons are coming off second best to herring gulls (that’s if the numbers of pigeon carcasses are anything to go by!).

The Screensaver is alive and well…

Screensavers are very popular; thousands of people download them everyday and some of the biggest companies in the world use them to promote their brands in difficult channels.

Idealogy have gone a bit screensaver crazy this month too, making a couple of our own for internal use and experimentation (here and here) and and one for the mighty ABB, the global leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. (here)

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Go West – life is peaceful there

In a blog about pushing our business efforts towards the (South) West of our marvelous country it would be great to start with how we’re all ultra-thin, shaggy-haired surf types, up early to hit the beach before some casual branding and consultancy after a pasty and a pint. So having painted that image I’ll destroy it, because we’re not any of these things… except we do like a pasty.

Training for the future – HTML5 & CSS3

The prospect of two days hardcore programming would fill most people outside the Web world with dread! Luckily, the digital team at Idealogy ‘lives to programme’ and ‘programmes to live’.

“Hmmm” they say in their robotic little voices!

For those who don’t know it yet, HTML5 is the long awaited revision to HTML and we could spend all day trying to write a description of what it is, what it does and how differently it does it, but trusty old Wikipedia says it best:

Idealogy INSIGHT - A new look for The New Forest Hotels Group

New Forest Hotels

Welcome to the first in a series of idealogy INSIGHT project studies, taking you through the thoughts and processes that have shaped a successful piece of work for a client. Each story will look at the rationale behind the recommendations we made, explore the history of the client-side input, the conditions of engagement or touchpoints with specific audiences, all the way through to how the ideas and themes have been implemented.

3D or not 3D, that is the question…

I love films – but I don’t love going to the cinema. There’s something missing from the heady days of my youth when queuing around the block for an hour to get in was all part of the experience. So, to try and enhance the soulless multiplex cinema experience we now have 3D to bring the WOW factor back to the big screen.

Now, I had managed to avoid this up until recently, finally buckling with the prospect of a new Tron film popping out the screen. So after paying twice the normal price for the privilege, and donning a pair of large shades that even Bono couldn’t work with, I sat down for an hour and a half of sensory overload.

Positive PMT from Idealogy - Idealogy Training Day

Initiation triangles, plants, shapers and implementers – all sound a little like the plot from a Harry Potter movie? Well you’re right, yes it does, but for the Idealogy Project Management Team it’s all in a day’s work – well a day away from work anyway.

Our mission is to offer a lot more than brand, or business development consultancy. A service not just confined to inspirational creative, but to enabling a more effective way of working, for us and for our clients. With a group of six of us, with backgrounds as diverse as it’s possible to achieve, one thing’s for sure – none of us manage a project in the same way…