This month’s Poppy appeal

My friend Charlotte, and I hope YOU all have a Charlotte in your lives, is an idiot. But that she’s an idiot is brilliant, because if she wasn’t, she wouldn’t have created this blog:

http://www.frompoppy.com/

It’s a silly blog, at first glance, and a silly idea to write to great big companies from the perspective of your female Labrador Poppy, and in Poppy’s own language too, complete with her adoration of all things ham! But look closer, look closer still, c’mon, really look – shouldn’t the UKs biggest loved (or not) brands be able to communicate with you in the way you choose to communicate with them? Through Facebook, email, phone or dogmail for that matter.


As Charlotte, I mean Poppy, says ‘All the responses you see in her blog are genuine.
 She is an independent dog who is not affiliated with any brands, hams, socks or bad foxes.’

At Idealogy we get this blog, and we more than just laugh at the messages, and some brilliant replies (see this from Sainsbury’s - http://www.frompoppy.com/2011/02/from-mr-sainburys.html), we totally get on board with the idea that your brand can mean different things to different people, whoever, or whatever they may be. Where your brand reaches out, and touches these points, we call TouchPoints, for obvious reasons. You see it’s all about understanding that your brand is more than a logo, a shop window, or a website. It’s about understanding that you need to look further, and try harder to make people feel good about you, with or without hams.

Posted by Nick Hart